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Object Record

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Title Aji-no-Moto Advertising Fan
Object Name Fan, Hand
Date c. 1950
Description Paper fan with bamboo frame and handle. Fan is flat and circular with a single, straight bamboo handle at the bottom. the bamboo tines of the fan are bound together with red thread near the bottom of the fan, and lines of red thread dangle from the edges of the fan. Fan face is made of white paper with a photograph of a woman wearing a yukata and holding a jar of "Aji-No-Moto" seasoning. Printed text next to the photograph reads: "Miss Ayako Kurihara of the Japanese radio broadcasting program "FURUSATO-NO-CHANOMA" presented by AJI NOMOTO Co., INC." Reverse side of fan is an advertisement for "Super-Seasoning / Aji-No-Moto / Pure Monosodium Glutamate", also known as MSG. Advertisement includes an illustration of two Aji-No-Moto containers, a recipe for adding Aji-No-Moto to soups, and a list of suggested foods to try using Aji-No-Moto on.

Fans like these were given out for free at festivals, department stores, and other places where large groups of people congregate. Their purpose was to be a form of advertising. Furusato no Chanoma (translation: Living Room of the Japanese Homeland) was a Japanese radio program that featured cooking recipes and household management tips, and it was financially supported by the Ajinomoto Company.
Catalog Number 2015.0043.001